The annual controlled burning of the heather on the moors gave the opportunity to take this image. The workers would not allow themselves to be photographed, due to the extreme reactions they’ve had from people who are uneducated regarding the reasons for the burning. I was happy to just photograph the immediate results of their endeavours. The long term results will only be seen as the grouse population expands.
Burnt Heather
The charred remains of the heather are evidence of the fire which has almost passed – the remaining glowing embers and smoke indicate what has happened here. I also took images of the fire still burning strongly, but that would have been too obvious – this one tells what has happened, without fully showing the direct cause.
Concepts which are designed to influence potential buyers are often used in advertising. For instance:
· An exotic city location as a backdrop for a model wearing an expensive watch implies that you too could be there if you owned such a bangle!
· Many items are in the possession of beautiful ladies – you too could be in their company if you had this camera!
· Financial planners often use images of happy upper middle class families looking affluent in their surroundings – all you need do is invest with them!
· Holiday firms will use sun-drenched beaches, often with an open boat pulled onto it and always with a cloudless blue sky to advertise the destination.
· New 4x4’s are shown in awe-inspiring, inaccessible, remote locations, often with sporting accessories (surfboards, skis etc.) inferring that this could be your lifestyle too.
The list is endless, but so often includes beautiful people in exotic locations, doing exciting things – or maybe I’m just cynical!
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